Phase 1

Strategy

Before we design or start working, we go into the strategy phase first. We will have a discovery call session and we will identify your key customer personas. We will then map out their buyer's journey and see where in the conversion funnel you would need a video. We will also help you discover key attributes of your brand so we would know how to approach your target audience in terms of tone, mood and design. Lastly we will develop 3 stylescapes so you would know how the video would look like.