Desire

Desire is the stage in which people have the interest or intention of buying your product or service. This is the time that people will go to your website or search for you on google. They are interested in knowing details about your product or service and how they can use this to their benefit.

Video application

An explainer video in the desire phase needs to convey how your product or service can solve your customer’s problem. If you have a complex idea, then the explainer would need to explain, what your idea is, how it works and how it can help them.