Delight

This stage is where the magic will happen. Assuming that the customer is happy with the product or service, then this is the opportunity to delight your customers. This is the stage that would transform your
customers into loyal advocates. 

Video application

There are a lot of things you can do at this stage, video or not. You can send gifts, a VIP discount, a happy birthday video, a Christmas video, or a video that would educate them.