Conversion

This is the stage where the actual purchase is made. If it's a physical store, we can make this stage better by how the salesperson interacts with the customer.  If its an online service then this is the onboarding process. The question to ask here is what will you want the customer to feel after making the purchase. Sometimes a buyer would feel regret after making a purchase. This is often called the buyer's remorse. Make sure that the onboarding process is smooth and that the now customer is well taken care of.

Video application

If you have a complicated onboarding process, then an explainer can help your customer understand the process better. Other ways you can utilize a video here is to show a product demo. Show a step by step video on how to use your product or service.