Consideration

After a lead has formed an intent to buy, they will compare products or services first. They are looking for the least risky option. They compare value vs. price. They can either choose you, or your competitor, or not buy at all. They will have objections, and we need to address those.

Video application

An explainer in this phase can highlight the process and how your product and services are different than your competitors. We can also use an explainer to answer all unspoken objections your potential customer may have. We can also tell your customer’s stories and how your product and service helped them.