Awareness

This is the stage in which people would get to know you. People buy from who they know. Even if you are the most fantastic company in the world if they don't know you, they won't buy from you. Your goal here is to get people to be aware that you exist. How would people get to know you? Where do you think people will hear about you? Where do you think your customers are usually? 

Video application

We need to make the video short, fun and engaging to increase its chances of being shared. One way of engaging users is to educate them on a topic that is related to your industry. The video should not feel like an ad. Instead, it should deliver value to your potential customers. This could also be an opportunity to share the company's values and beliefs.